Idobro

Session:
Media & Marketing: Lights, Camera, Action - Impact!

Venue: Taj Lands End
Time: 5:00 PM- 6:30 PM, May 4, 2010

Description:
Financial constraints, lack of know-how, low access to technology and skilled manpower have limited most social and green entrepreneurs from reaching organized markets. Even for more mature organizations, market development and geographic reach is a perennial issue that does not receive adequate attention or expertise.
Marketing is an art and a science and happens in many forms, direct marketing, indirect marketing and digital marketing. The use of technology, social media and public relations would go a long way in showcasing the organisation and its products or services.

An appreciation of the various Market approach strategies and the use of distinct media channels to achieve ones promotion and communication goals would be one of the key issues being addressed by the speakers.

Also a judicious mix of Media, Marketing and Social experts would give a comprehensive insight into the issues and ideas for the right approach to the market. Case studies in the movie format can be expected to make the session riveting.